Ok, let’s start a step ahead. Once you got an idea of what is SEO; at this moment, you now need to learn about how to do search engine optimization?
According to Moz, search engines are responsible for two main functions, crawling and index building. Search engines also needed to present all the search users a list of websites ranked and are most important for their search keywords.
Linking to your content enables the automatic robots of search engines which are crawlers or spiders to find the most relevant file. All these crawlers are interlinked with each other and grab the relevant file more quickly.
You can call search engines as the answer machines because search engines alert their system to find from billions of documents all the relevant data with your search keyword.
Search engine shows only relevant and useful data and also allow positioning to the most helpful site. To influence the SEO, you need relevance and popularity while learning the search engine optimization.
According to Entrepreneur:
you ultimately need 4 step processes to operate search engine optimization.
Market Business Analysis
Website analysis includes keywords or metasets analysis, as well as visible text and code to have an idea of your position for search engines.
Competitive analysis includes checking and balancing your positioning strategy. It consists of an assessment of keywords used in the content and recent search engine rankings.
Initial keyword proposal includes relevant customer and market based targeted search terms that develop as the priority. You need a pre-planned strategy for this proposal.
In the next step, you need to finalize your keyword which is part of keyword analysis. Once your proposal is ready, all you need to is make a list of targeted keywords and phrases.
You will see improved results of your website traffic. Traffic is the leading indicator of your improvement. Traffic and conversion rate is significant for your site.
Next, you need to make meta description tags, which affects the click rate. Although meta tags never used for direct ranking. Still, they are useful.
On your designated pages of websites, you need to put together your selected keywords. You can use them as website source code or in the form of content as well.
You should examine the search engine rankings as well as web traffic, which shows the efficiency of the programs you have executed.
Addition and modification of used keywords in the content are vital. It helps the search engine ranking to keep on improving.