According to Search Engine Land:
SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
According to Moz:
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
According to Red Evolution:
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.
According to Wikipedia:
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
According to Yoast:
Search Engine Optimisation (SEO) is the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results.
According to Neil Patel:
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
According to ORM:
Search engine optimization (SEO) is a way to improve a webpage in that scenario which is defined by Search Engine to show-up better in Search Result ranking.
Are you curious about what is SEO and how it works?
Well, you don’t need to be, because you are on the right track to learning about SEO.
Most of the time people who have just started their website, they want to know what is SEO and how it works? SEO is the primary key to success in your business on the internet.
SEO or search engine optimization can be sometimes nerve-racking. But only for those who are not interested in it.
SEO is a short form of search engine optimization, which deals with a whole procedure to optimize your website. You can manage your site to get organic or unpaid traffic from the search engine results page. Similarly, SEO also deals with the definite change which includes website design and content.
Both of the points add attractiveness on your website to a search engine. All of your efforts are only for your site to rank on the top of the page.
Search engine optimization or SEO can be tricky for you to manage all the several departments important for your ranking. But keep in mind that basics are never hard to understand.
It means that high-quality results on the search engine pages are not enough. But it should be relevant enough for the search of the user.
Search engines have their strategies and policies to put any website on the first page or other. For this purpose search engine will do scanning of lots of related websites for a more precise and clear understanding of your site.
In this way, search engines can provide the most relevant results for users who search for specific keywords or topics. In the same way, scanning of search engine also determines the suitability to navigate and read.
All the websites have lots of competition, and the process of SEO assists every organization to make a place on the first pages of the search engines. It helps the websites to rank on the particular keywords or phrases.
Your site content must be appearing in front of the targeted audience, and for this reason, you try to optimize your blog post. It helps you to present your content for the assistance of the right people.
But SEO changes with time and each year, some specific methods added as compulsory by the SEO community.
What SEO really means?
- Quality of traffic:
When a visitor is coming to your website through any Search Engine to get the services/product, they are looking for and you engage them by providing what they are looking for is the primary goal for you. The targeted audience is basically the quality of your web traffic.
- The Quantity of traffic:
A huge volume of visitor coming to your website through the different platform like social media, email marketing or search engine result is what called the quantity of traffic; it does not seem necessary those visitors are beneficial for your website or not. More traffic is better for blogs type websites.
- The Organic results:
There is two kind of traffic nature wise like you pay for ads to derive traffic to your website or they are coming by the standard search result. For Organic traffic, you don’t have to pay either to search engine or any social media platform.
Let explain SEO by creating an imagination:-
Assume that you are a librarian of a huge collection of books, be that as it may, not an ordinary one. Think of yourself as a librarian of every book that can be found in the whole world.
People who want to read books depend on you every day to find the exact book that they need to study.
How will you make it possible?
You need a proper system to manage your books records. You should have complete knowledge of what every book for and how those books relate to each other.
Your management system needs to have a massive collection of information and gives output the best answers for a subscriber’s questions.
Yes, you are right, this is not quite an easy job.
Thus, Search Engine such as Google, Bing, and Yahoo is the librarian of the whole internet.
The system of these Search Engines always collects the information from every web page on the internet. So they can assist by giving the exact result to the general visitor with finding what they are searching for. You know every Search Engines are working on their secret recipe, which called the algorithm. This algorithm used for converting all the collection of information into the desire and helpful search result.
For example, if you have a website; for that search results always matters. If your webpage gets higher ranking in Google Search Result for a specific keyword/term, then your webpage can be found by a lot of people.
The secret is “ingredients,” that your website must have to achieve higher ranking by this. So these ingredients are essential for each search engine for their recipe (algorithm). This is called Search Engine Optimization (SEO).
Read more about “Types of SEO“.
As term ingredients for the recipe are fundamental,
Let’s take a look below:-
Words Matter (Keywords):
When Search Engine is crawling (reading/collecting/ analyzing) every single word on any webpage, it process on all the information that is representing by the website. It may spread any information, selling products, or delivering any services.
So, whenever people search for “Love Books,” Search Engine can sort out the collection of web pages and show the pages that have the words “Love Books.”
Title Matter (Meta Title):
The title is the identification of any webpage; it describes the content on a webpage. Each webpage title can be found through a hidden code like <title>Your Page Title</title> by a search engine crawler. A page title gets a lot of attention from a Search Engine because a title explains the whole content and its nature to it.
Links Matter (Backlinks):
It is recommended that a webpage must link to other webpage or website (inbound or outbound links). These links tell readers this website has helpful and related information by connecting different web pages to each other. A couple of quality and associated incoming links to a webpage looks good to Search Engines.
But, by creating or buying bogus backlinks can hurt the website, because Google can detect those un-natural links and penalize that webpage. If the links from a trustworthy and related site are incoming to a webpage can be count good by Search Engine.
Words Links (Anchor Text):
In a webpage, when a phrase explains about “Amazon is online Shopping Store” in a sentence, and the word “Shopping Store” is links to https://amazon.com as anchor text. In this way, Search Engine can establish that amazon.com is related to the word “Shopping Store” by identifying in anchor text. This is the best practice to rank a website using this method.
Reputation (Secure & Updated):
Reputation is the most important recipe for the Search engine. Reputation includes domain age, fast and secure server, on-site optimized, fresh and engaging content that is constantly publishing. And the last thing is growing the number of authentic and good quality of backlinks to those contents.
The recipe (Algorithm) revise and change day by day. Good Search Engine Optimization is about making sure your website has excellent and optimized content supported by the ingredients of the Search Engine needs for their recipe (Algorithm).